Senior Lead Marketing Manager

Company: Lumen Technologies
Location: Monroe
Posted on: April 7, 2025

Job Description:

About LumenLumen connects the world. We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly. Together, we are building a culture and company from the people up - committed to teamwork, trust and transparency. People power progress.We're looking for top-tier talent and offer the flexibility you need to thrive and deliver lasting impact. Join us as we digitally connect the world and shape the future.The Role
We are seeking a Senior Lead Product Marketing Manager for our Managed and Professional Services portfolio to drive the creation and delivery of unique market positioning and sales enablement materials for our M&P portfolio of solutions.An ideal candidate would have a passion for storytelling, an ability to simplify complex concepts, and can easily collaborate with multiple resources to identify and develop valuable messaging that will drive engaging content.The Senior Lead Product Marketing Manager is expected to be the subject matter expert for their portfolio of services - understanding and monitoring the changing market and audience landscape for Managed and Professional Services. The candidate will leverage their understanding of the customer, market and product portfolio to craft unique go-to-market messaging, produce sales training and collateral; as well as influence the direction of product roadmaps for delivering the ideal customer experience.This is a highly collaborative role working with cross-functional teams across the organization that brings together Product, Sales, Commercial Enablement, Creative and Brand, Corporate Communications, Analyst Relations and the Campaign teams to plan, build, launch, and optimize go-to-market in a consistent and coordinated manner. To meet these requirements, the candidate must first have an expert-level understanding of managed and professional services. Second, they must be familiar with messaging the value of these solutions to multiple tiers of decision-makers. And finally, they must possess communication channel experience to create and package marketing messages targeting a variety of customer and prospect personas.The Senior Lead Product Marketing Manager works independently and therefore must be self-motivated. The incumbent will work with a minimum of supervision and is expected to meet and exceed goals.The Main Responsibilities

• Designs impactful product marketing strategies to drive profitable revenues.
• Translates highly technical information into succinct customer outcome messaging to develop value propositions, differentiators, messaging, proof points, and claims.
• Leads internal and external launch of new products/services, including sales and partner enablement.
• Owns the strategy and associated deliverables for their portfolio and associated campaigns of offerings.
• Develops and executes sales enablement plans to ensure sales understanding at various technical levels.
• Creates content for sales enablement and marketing activation that generates qualified leads.
• Composes and manages the creation of sales training and enablement tools including sell sheets, FAQs, competitive positioning, training, and internal awareness communications.
• Compose content and manage the build of external marketing assets including brochures, case studies, customer presentations, newsletters, website, blogs and other social media.
• Partners with the other marketing teams to drive the messaging in premium content such as infographics, white-board videos, webinars and other lead-gen campaign activities.What We Look For in a Candidate
  
  • Bachelor's degree in business, engineering, or marketing.
  • Experience in product marketing, sales enablement, product management, or a related role in the Technology field/market
  • A deep understanding of IT solutions and the competitive space within them.
  • Advanced communication and listening skills to interact with and work with a wide range of people and functions within the marketing disciplines, including database, IT, product, channel, advertising, and analyst relations.
  • Direct B2B marketing experience with solid knowledge of marketing tactics.
  • Knowledge of go-to-market (GTM) launch activities through the full lifecycle.
  • A great attitude - willingness to learn new skills, take initiative, and collaborate across teams.
  • Aptitude to quickly come up to speed on new technology concepts. Passion to evangelize disruptive new technologies.
  • Comfortable accepting responsibility for medium to large-scale projects involving multiple resources and spanning many months from start to finish.
  • The ability to write compelling marketing copy targeting identified business personas is a plus for the candidate seeking this position.Minimum Qualifications:
    • Bachelor's degree in Business, Marketing, or related field in the communication and technology disciplines.
    • 7-10 years of work experience in a progressively responsible marketing position. Preferred Qualifications:
      • Master's degree in Business, Marketing, or Engineering.
      • Managed and Professional Services, Cloud services or related industry experience promoting and marketing enterprise business products, services and solutions.Compensation
        This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.Location Based Pay Ranges$103,711 - $138,281 in these states: AL AR AZ FL GA IA ID IN KS KY LA ME MO MS MT ND NE NM OH OK PA SC SD TN UT VT WI WV WY$108,896 - $145,195 in these states: CO HI MI MN NC NH NV OR RI$114,082 - $152,109 in these states: AK CA CT DC DE IL MA MD NJ NY TX VA WALumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing. We're able to answer any additional questions you may have about our bonus structure (short-term incentives, long-term incentives and/or sales compensation) as you move through the selection process.Learn more about Lumen's:#LI-KM2Requisition #: 337653Background ScreeningIf you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our . Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
        Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Equal Employment OpportunitiesWe are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, "protected statuses"). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.DisclaimerThe job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.
        Application Deadline
        04/12/2025

Keywords: Lumen Technologies, Shreveport , Senior Lead Marketing Manager, Executive , Monroe, Louisiana